| Term | Definition |
|---|
| Active Campaign | A currently running campaign. |
| Scheduled Campaign | A future planned campaign with assigned dates. |
| Draft Campaign | A campaign created but not yet launched; included in display, filters, and overlap logic. |
| Completed Campaign | A campaign that has concluded; retained for reporting and overlap history. |
| Overlap | Occurs when two or more campaigns share common contacts and run during the same time window. |
| Touch Cap | The maximum allowed number of communications per contact in a specified period. |
| Violation Rate | Percentage of contacts exceeding the touch cap. |
| Touch Governance Score | A quantitative score representing compliance with communication frequency policies. |
