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Asset Naming Assistant for Marketo

Maintain consistent naming conventions for assets in Adobe Marketo Engage — automatically enforced at the point of creation.

ANA for Marketo Engage helps teams maintain consistent nomenclature across programs, emails, landing pages, and other assets. Rules are configured once by an administrator and enforced for every user automatically.

Who can use it
RoleAccess
Marketo AdministratorFull access — configure rules, manage users
Marketing OperationsCreate and rename assets using ANA
Campaign ManagerCreate assets within enforced naming rules
Documentation
Why ANA & What Can It Do
Use case overview
Asset Naming Assistant
Core features explained
Who Can Use It
Roles and permissions
How to Access ANA
Finding and launching the app
Configuration Before Usage
Initial setup steps
Create Assets with ANA
Creating compliant assets
Rename Assets with ANA
Renaming existing assets
Tagging Assets with ANA
Applying tags through ANA
MarketoMate Chrome Extension
Use ANA directly inside Marketo via browser extension