The Problem
Every marketing operations team struggles with the same problem: inconsistent asset names, missing UTM parameters, and hours lost searching for the right asset in a growing Marketo instance.
Current mode of operation typically includes:
- Naming guides that are followed inconsistently or ignored entirely
- Manual UTM parameter creation prone to typos and inconsistencies
- Hours spent searching for assets that should be easy to find
- Post-hoc cleanup efforts that consume valuable operations time
These costs compound as instances grow and more teams create assets in parallel, turning a naming gap into a systemic operational and reporting risk.
What ANA Does
The Asset Naming Assistant replaces manual enforcement with automated, governed naming at the point of creation. Every asset is named according to organizational rules, tagged automatically, and equipped with compliant UTM parameters before it enters the system.
Rules are configured once by an administrator and enforced for every user automatically — eliminating manual audits and naming drift across teams.
Core Capabilities
- Enforced Naming Rules — Applies organizational naming conventions automatically when assets are created or renamed
- Automated UTM Generation — Auto-generates UTM parameters based on asset naming rules and campaign context
- Auto-Tagging — Automatically tags assets based on naming rules and categories for instant discovery
- Clone & Sync — Clone existing assets with proper naming applied; sync programs to Salesforce campaigns
- Configuration Module — Define and manage naming categories, tokens, rules, and conventions from a centralized interface
Measurable Impact
| Metric | Result |
|---|---|
| Time Savings | 90% reduction in time spent on asset naming and tagging tasks |
| Faster Discovery | 85% improvement in asset search and discovery speed |
| UTM Compliance | 100% consistent UTM parameters across all campaign assets |
| Naming Drift | Zero — enforced naming eliminates post-hoc cleanup cycles |
Security & Compliance
Portqii maintains a rigorous security posture supported by its SOC 2 Type II certification, ensuring that all operational processes, system controls, and data-handling practices meet enterprise-grade security standards.
The Asset Naming Assistant application does not store any PII data in its database — no PII data persists. It follows an in-memory execution model for its processing logic.