User Roles
ANA for Marketo supports role-based access. The table below outlines what each role can do within the application:
| Role | Assets Module | Configuration Module |
|---|---|---|
| Marketo Administrator | Full access — create, rename, tag, clone, and sync assets | Full access — configure categories, tokens, rules, CDO, and miscellaneous settings |
| Marketing Operations | Create, rename, and tag assets using ANA | View only |
| Campaign Manager | Create assets within enforced naming rules | No access |
Getting Started
ANA for Marketo is a cloud SaaS application — there is no installation into your Marketo instance. Users sign up at app.audienz.ai and connect their Marketo instance to begin using the application.
Your organization’s Marketo Administrator will configure naming rules, categories, and tokens before end users begin creating assets. Once configuration is complete, all users in the organization can access ANA according to their assigned role.
Multiple Connections
Organizations managing multiple Marketo instances can connect all of them to ANA. The Switch Connection feature allows users to toggle between instances and set a default connection. Each connection can have its own set of enabled asset types and naming rules.