Marketo Integration Platform for Marketo
Integrate Marketo with CRM, data warehouse, and cloud storage systems through scheduled syncs, campaign-canvas actions, and real-time decision lookups — without custom code.
The External Data Intelligence (EDI) integration platform replaces fragmented custom integrations with three purpose-built modules — Syncs, Actions, and Decisions — that give Marketing Ops teams full control over data movement without writing a single line of code. The result is reliable data flow, faster campaign execution, and integration logic that lives inside the campaign canvas where it belongs.
Who can use it
| Role | Access |
|---|---|
| Marketo Administrator | Full access — configure connections, manage syncs, actions, and decisions |
| Marketing Operations | Create and manage integrations, configure campaign flow steps |
| Campaign Manager | Use Actions and Decisions as flow steps within campaigns |
Documentation
Why MIP & What Can It Do
Sync Help Guide
Actions Help Guide
Decisions Help Guide
Self-Service Flow Steps. Both Actions and Decisions integrate natively into the Marketo campaign canvas as drag-and-drop flow steps. No custom webhooks, no API development, no IT dependency.