QA & Compliance automates the quality assurance process for Marketo email programs. It replaces manual pre-send checklists with a configurable engine that runs automated checks, surfaces data for human confirmation, and produces an auditable QA report with self-review and peer-review sign-off.
The module lives under Governance Hub > QA & Compliance in the left navigation.
Audience & Assumptions
This guide is for marketing operations specialists and team leads who manage Marketo email programs. A Marketo connection must already be configured in Administration > Connections before using QA & Compliance.
What QA & Compliance Does
- Reads a Marketo email program and all its associated assets (email, tokens, smart list, smart campaigns) via the Marketo API
- Runs configurable automated checks against program setup, email settings, email content, and smart list configuration
- Surfaces extracted Marketo data for semi-automated checks that require human confirmation
- Supports custom manual checks created by your admin for org-specific process steps
- Provides a structured self-review and peer-review workflow with full audit trail
- Allows re-runs after fixes, preserving previous run history
What QA & Compliance Does Not Do
- It does not create, modify, or fix assets in Marketo — it reads and validates only
- It does not support non-email program types (engagement, event, default) in this version
- It does not support Eloqua in this version
- It does not provide content quality scoring, brand voice analysis, or AI-generated suggestions
Four Types of Checks
| Type | How it works | Human input needed? |
|---|---|---|
| Automated | System validates fully against configured rules | None — results are instant |
| Semi-automated | System extracts data from Marketo and displays it | User reviews and confirms pass or fail |
| Custom (manual) | Admin-created process steps | User inspects and marks pass or fail with notes |
| AI-Powered | System evaluates configured prompts against selected program data and returns pass, fail, or warning with explanation | None during run execution (admin prompt setup required) |
QA Run Lifecycle
Every QA run follows this flow:
- Select program → User picks a Marketo email program
- Checks run → Automated checks execute instantly, semi-auto checks surface data
- Complete manual checks → User marks pass/fail on manual and semi-auto checks
- Self-review → User submits self-review sign-off (all required checks must have results)
- Peer review → A second user reviews and approves or flags issues
- Complete → QA run is locked with full audit trail
Example navigation. The QA & Compliance module appears under Governance Hub in the left navigation, alongside other governance tools.