Data Quality
Grade your MAP instance against your standards, work defects worst-first, and follow a ranked fix plan that uses your platform’s native tools.
Supported MAPEloquaMarketo
Open the Data Quality agent from Home or go to /agents/data-quality. You work in a chat + panel workspace: ask for an audit in chat, and the panel shows the grade, findings worst-first, and a ranked fix plan.
Data Quality audits the MAP selected in the connection picker (Eloqua or Marketo) and grades it against the standards your admins set, so the score reflects how your organization wants data kept.
Configuring Data Quality? Admins set the scorecard and benchmarks under Data Quality settings (
/settings/agents/data-quality in the product).
/images/agent-studio/data-quality/workspace-overview.pngData Quality at /agents/data-quality, chat on the left, panel on the Dashboard tab showing findings over time and the data health trend. Use a demo instance.
Guided video needed: Data Quality walkthrough.
Add the Supademo link for this agent (see ASSET-CHECKLIST.md in the docs repo).
Add the Supademo link for this agent (see ASSET-CHECKLIST.md in the docs repo).
Before you start
- An active Eloqua or Marketo connection selected in the connection picker
- Your standards saved in Data Quality settings (key fields and grade bands; on Marketo also sending domains, PII fields, and a custom field cap)
- Suppression keywords and consent fields set in Organization Context
- Optional: confirmed org segmentation in Context, so Health Monitor can sample contacts onto your GTM grid
Run an audit
Open Data Quality
From Home, choose Data Quality, or open
/agents/data-quality. The agent uses the MAP connection selected in the picker.Run a governance assessment
Click Run governance assessment on the Dashboard, or Run assessment on the Governance assessment tab. You can also ask in chat, for example “Audit our data quality.” The agent reads how your instance is configured: fields, lists and segments, forms, and related admin settings.
Read the grade
The run opens with an Overall grade (A to F) and the number of issues found. The Capability scorecard grades each data quality capability. A low grade is common before a first cleanup.
Work findings worst-first
Open Findings. Issues are sorted High, Medium, Low, then Info, each with evidence, the formula used, and where the data came from. Click Ask agent how to fix this for step-by-step guidance in chat.
Follow the remediation roadmap
Open Remediation roadmap for ranked steps, best return first. Each step names the lifecycle phase, what to do, the native platform tool to use, and the findings it addresses.
Track change over time
Click Run health monitor monthly or quarterly. It compares each run to the last one and shows config drift, anomalies, and new findings. Use Re-run audit after cleanup to confirm progress.
/images/agent-studio/data-quality/assessment-grade-scorecard.pngA completed governance assessment run, showing the Overall grade, the number of issues found and the Capability scorecard. Use a demo instance.
Two kinds of audit
| Audit | What it answers |
|---|---|
| Governance assessment | How well is this instance configured against your standards right now? Produces a letter grade, a capability scorecard, findings, a roadmap, and a business case. |
| Health monitor | What changed since the last run? No letter grade. Shows config changes, finding changes, anomalies, and a contact sample (missing key fields, aging contacts, unassigned GTM cells). Run an assessment first so it has a baseline. |
Panel tabs
| Tab | Use it to |
|---|---|
| Dashboard | See data quality analytics over a date range: findings over time, new vs fixed issues, open issues by category, and the data health trend. |
| Recent findings | Open the latest worst-first worklist and jump into the run behind any finding. |
| Health Monitor | Run the monitor, review what changed since the last run, see the contact sample, and browse monitor history. |
| Governance assessment | Run an assessment and review the grade, findings by severity, capability scorecard, roadmap, business case, and assessment history. |
Opening a run shows Findings, Since last run, and Remediation roadmap. Past audits are kept in the Data Quality audits history rail.
/images/agent-studio/data-quality/run-findings.pngAn opened run on the Findings tab, sorted High to Info, with one High finding expanded showing evidence, formula, data source and the Ask agent how to fix this button. Use a demo instance.
Advise-only. Data Quality reads your configuration and a contact sample. It never writes to Eloqua or Marketo, and asking in chat never changes anything. You make fixes in your MAP using the roadmap, then re-run the audit to confirm.
Interim compliance checks. Suppression and consent findings appear in the assessment for now. They will move to the Compliance & Deliverability agent. Dollar impact in the business case only appears once an annual contact volume is set in settings.
Related
Data Quality settings
Daily Audit
Import Leads
Connections
Agents